Liza Wilson was previously a preschool teacher and director. So she knows the importance of play in early childhood development. But she had never started a business when she first considered opening a toy lending library. “I absolutely knew that there were a ton of things that I didn’t know,” Wilson recalls. “I was willing to pay for help, but when I found out SCORE was free, I knew I needed to give it a try.”
Tobrary is a toy lending library, play space, and birthday party venue serving Austin, Texas.
Wilson connected with Celia Bell, who guided her through the steps of opening her business. “Celia has helped me with everything,” Wilson recalls, “From marketing to pricing, interacting with clients, adding revenue streams, and so much more.”
In her first 2.5 years in operation, Wilson grew her business and now offers a full events calendar alongside toy lending and delivery memberships.